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 The following sections describe the SIX Tanks, or silos, of information that we would like to expose to the world.

1) Growing the Grapes – all things about organic viticulture

2) Making and Delivery the Wine – from the crush and bottling, to storing, shipping and exporting.

3) Managing the Business – general accounting, inventory, financial, personnel, taxes

4) Selling Wine-backed Cryptocurrency – using the blockchain to build customer-defined pricing

5) You Drink It, You Own it – how customers respond to their drinking experience

6) Telling our Story – Getting the word out

Growing the Grapes

Viticulture step-by-step: How do we grow our grapes?

In this tank, we describe what happens every day in the vineyard, by implementing three tools:

1) The runbook: A visual, didactic description and tutorial of our viticulture practices. Here we are sharing with the world a detailed overview of our vineyard activities.

2) The daily log, based on a calendar of seasonal and annual tasks, the daily log allows anyone to look up what activities are performed on certain days of the year. These tasks will have icons associated, and color codes, according to seasonal and regular tasks. Logged items will correspond with specific vineyard coordinates: row, claro, plant.

3) A real-time Dashboard of data collection: temperature, solar radiation, irrigation, humidity, wind speed and direction, precipitation, and a video feed.

Collecting all this information will be useful for several reason:

  • More data for the agronomist to analyze

  • Data to share with investigators, useful for experimentation.

  • Others could opine on our viticulture practices. For example, sharing this data with other agronomists, and providers, such as Luján Agrícola to recommend different products to use. This is also a branding opportunity for commercial partners.

  • This is the ULTIMATE tracking mechanism for Organic viticulture (and certification). We will insure that data collected for organic certification with OIA are linked to the data.

  • The quality of the wine is ultimately determined by the quality of the grapes. By documenting our growing season in detail, we provide quality metrics with which interested consumers can evaluate our harvest.

Making and Delivering the Wine

How is the wine made, and how does it move from tank to bottle to marketplace to mouth.

In this section, we track each step of the wine making and delivery process. Our main goal here is to illustrate the complexity and history that goes into making and delivering a bottle of wine, and document our own winemaking and logistical practices. We do this by plotting

Much of the winemaking detail is currently tracked by Patricio and Otto in the winery. How this is expanded and documented needs to be discussed. Much of the OIA traceability practices and requirements could be mirrored here.

This again provides a "branding" opportunity to a certification partner, such as OIA, in exchange for certification charges.

How is the wine packaged?

Here we document the technicals details of our packaging; describe the "green package" similar to our current 3D animation. We include videos and descriptions of packaging manufacturing process, and involve our suppliers, such as: Rayen Cura (bottles), Akian (wine labels), Manuel Serra (Cork), CMG (Boxes).

Where is the wine stored?

Here we provide realtime information about our wine storage and stocks from our warehouse at Winelock, and other locations in Buenos Aires, India, etc.

Here we include a graphical flow-chart of the logistics involved, export phase, with tracking documents for the shipments, as a tutorial for the wine shipping and handling phase, including INV tracking and requirements, chemical analysis, AFIP, forwarder stuff, etc. export invoices, pro forma invoices. Read another way, this is also a way to illustrate regarding the difficulties small producers face with the massive amounts of regulations.

Managing the Business

How much does it cost to make and sell a bottle of wine? How much is earned or lost?

In this section we implement an online open-source Enterprise Resource Planning (ERP) platform.

Essentially, we want to build an online platform where anyone can view:,

How much money are we earning from selling wine, winecoins, and other services?

How much money do we spend to produce our wine?

What is our inventory?

What is the current valuation of the company?

Selling wine-backed Cryptocurrency

We are launching the world's first wine-backed cryptocurrency. The reasons for doing this are:

  • Consumer driven pricing (provoking the 1.10.100.1000 debate)

  • Creating a delicious metaphor for cryptocurrency

  • Developing our own mechanism for distributing value amongst stakeholders (and shareholders)

  • Incorporating the blockchain in the transparency model

Beginning on May 6, 2018, Costaflores will begin issuing “winecoins” based on the available number of bottles produced from the 2016 grape harvest. One winecoin will be worth one bottle of 2016 wine.

The winecoins will be traded on existing cryptocurrency exchanges and costaflores customers (distributors, importers, drinkers) will be able to buy and sell the winecoins, which can later be cashed out for bottles of wine through costaflores.com.

You Drink It, You Own It

With this project...

Telling Our Story

How we promote..


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