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Periodic Tasks (Runbook)Content ProductionKPI's, Monitoring, and ReportingCompensation
Daily, Weekly, Monthly tasksDidactic videosSocial MediaFixed vs. Variable
PostingsTravel event videosToken SalesToken vs. Fiat
SearchesWine-specific videosToken PriceService and Advertisement
LocalizationMedium articlesPublications, EventsToken pricing
Quarterly change management reviewSwagPublic dashboardKPI weighting

Periodic Tasks (Runbook)

This section describes the periodic marketing and communications tasks. 

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Here is an example of KPI weighting for compensatory calculations:


Projected Metrics













Channel KPI2do KPIWeightMAYJUNJULAUGSEPOCTNOVDECJANFEBMARAPR
Facebook followers
8%300038184636545562737091790987279545103641118212000
Instagram followers
8%136617422118249328693245362139974373474851245500
Twitter followers
8%449635822100811951381156817541941212723142500
LinkedIN followers
8%18198378559739919109912791459164018202000
YouTube subscribers
8%601452313164024875736587448299151000
Telegram Openvino
8%771612453294134975806647488329161000
Costaflores.com visitors
8%5009091318172721362545295533643773418245915000
Token sales1038444%41924192200200200200200200200200200200
Wine sales16700
13001300140015001600170018001900900100011001200
Token Price

200218236255273291309327345364382400
Token Revenue

83840091461847273509095454558182618186545569091727277636480000















Fixed

99%90%81%72%63%54%46%37%28%19%10%1%
Variable

1%10%19%28%37%46%54%63%72%81%90%99%
Fiat

50%46%41%37%32%28%23%19%14%10%5%1%
tokens

50%54%59%63%68%72%77%81%86%90%95%99%
Monthly rate (ARS)

900009000090000900009000090000900009000090000900009000090000
Compensated Total

900009007985921897418974190002899988999289977900229001489109
Total Tokens

225225224223221224223223223223223221















Actual MetricsMay












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
8%30003000100,00%8,00%5
Fixed89100,00



Instagram followers
8%1366136599,93%7,99%6
Variable899,59



Twitter followers
8%449450100,22%8,02%3
Fiat44999,79



LinkedIN followers
8%181794,44%7,56%7
Tokens225,00@20045000
YouTube subscribers
8%6062103,33%8,27%1
Total 90000



Telegram Openvino
8%7778101,30%8,10%2






Costaflores.com visitors
8%500501100,20%8,02%4






Token sales
37%41924192100,00%37,00%







Wine sales
6%13001300100,00%6,00%







Token Price
1%200200100,00%1,00%









100%


99,95%






















Actual MetricsJune












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%38183818100,00%10,00%3
Fixed81081,82



Instagram followers
12%17421742100,01%12,00%2
Variable8915,78



Twitter followers
6%63563599,93%6,00%5
Fiat40989,81



LinkedIN followers
14%19819899,91%13,99%1
Tokens224,99@21849090
YouTube subscribers
2%14514599,69%1,99%7
Total 90079



Telegram Openvino
4%161161100,06%4,00%6






Costaflores.com visitors
8%90990999,99%8,00%4






Token sales
30%41924192100,00%30,00%







Wine sales
7%13001300100,00%7,00%







Token Price
7%21821899,92%6,99%









100%


99,97%






















Actual MetricsJuly












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
6%4636463699,99%6,00%5
Fixed73063,64



Instagram followers
4%21182118100,02%4,00%6
Variable16935,91



Twitter followers
10%822822100,01%10,00%3
Fiat36981,63



LinkedIN followers
2%37837899,90%2,00%7
Tokens224,31@21848940
YouTube subscribers
14%231231100,04%14,01%1
Total 85921



Telegram Openvino
12%245245100,07%12,01%2






Costaflores.com visitors
8%1318131899,99%8,00%4






Token sales
25%200200100,00%25,00%







Wine sales
9%14001400100,00%9,00%







Token Price
10%23623699,85%9,98%









100%


100,00%






















Actual MetricsAugust












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%54555455100,01%10,00%3
Fixed65045,45



Instagram followers
12%2493249399,98%12,00%2
Variable24695,76



Twitter followers
6%1008100899,96%6,00%5
Fiat32877,92



LinkedIN followers
14%559559100,08%14,01%1
Tokens223,39@25556863
YouTube subscribers
2%31631699,89%2,00%7
Total 89741



Telegram Openvino
4%329329100,08%4,00%6






Costaflores.com visitors
8%1727172799,98%8,00%4






Token sales
20%200200100,00%20,00%







Wine sales
15%15001500100,00%15,00%







Token Price
9%25522588,39%7,96%









100%


98,96%






















Actual MetricsSeptember












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
6%62736273100,00%6,00%5
Fixed57027,27



Instagram followers
4%2869286999,99%4,00%6
Variable31700,87



Twitter followers
10%11951195100,02%10,00%3
Fiat28554,33



LinkedIN followers
2%739739100,04%2,00%7
Tokens220,64@27360174
YouTube subscribers
14%402402100,05%14,01%1
Total 88728



Telegram Openvino
12%413413100,09%12,01%2






Costaflores.com visitors
8%2136213699,98%8,00%4






Token sales
9%200200100,00%9,00%







Wine sales
20%1600150093,75%18,75%







Token Price
15%27322582,50%12,38%









100%


96,14%






















Actual MetricsOctober












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%70917091100,00%10,00%3
Fixed49009,09



Instagram followers
12%32453245100,00%12,00%2
Variable40993,28



Twitter followers
6%1381138199,98%6,00%5
Fiat24955,20



LinkedIN followers
14%919919100,01%14,00%1
Tokens223,60@29165047
YouTube subscribers
2%48748799,94%2,00%7
Total 90002



Telegram Openvino
4%497497100,09%4,00%6






Costaflores.com visitors
8%2545254599,98%8,00%4






Token sales
9%200200100,00%9,00%







Wine sales
20%17001700100,00%20,00%







Token Price
15%291291100,03%15,00%









100%


100,01%






















Actual MetricsNovember












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
6%79097909100,00%6,00%5
Fixed40990,91



Instagram followers
4%36213621100,00%4,00%6
Variable49006,98



Twitter followers
10%15681568100,02%10,00%3
Fiat20944,96



LinkedIN followers
2%1099109999,99%2,00%7
Tokens223,41@30969053
YouTube subscribers
14%573573100,05%14,01%1
Total 89998



Telegram Openvino
12%58058099,92%11,99%2






Costaflores.com visitors
8%29552955100,02%8,00%4






Token sales
9%200200100,00%9,00%







Wine sales
20%18001800100,00%20,00%







Token Price
15%30930999,97%15,00%









100%


100,00%






















Actual MetricsDecember












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%87278727100,00%10,00%3
Fixed32972,73



Instagram followers
12%39973997100,01%12,00%2
Variable57019,68



Twitter followers
6%1754175499,99%6,00%5
Fiat16934,94



LinkedIN followers
14%1279127999,98%14,00%1
Tokens223,23@32773057
YouTube subscribers
2%65865899,97%2,00%7
Total 89992



Telegram Openvino
4%66466499,95%4,00%6






Costaflores.com visitors
8%33643364100,01%8,00%4






Token sales
4%200200100,00%4,00%







Wine sales
30%19001900100,00%30,00%







Token Price
10%32732799,92%9,99%









100%


99,99%






















Actual MetricsJanuary












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
6%95459545100,00%6,00%5
Fixed24954,55



Instagram followers
4%43734373100,01%4,00%6
Variable65022,66



Twitter followers
10%19411941100,02%10,00%3
Fiat12924,00



LinkedIN followers
2%1459145999,97%2,00%7
Tokens223,05@34577053
YouTube subscribers
14%744744100,05%14,01%1
Total 89977



Telegram Openvino
12%74874899,96%12,00%2






Costaflores.com visitors
8%37733773100,01%8,00%4






Token sales
4%200200100,00%4,00%







Wine sales
10%900900100,00%10,00%







Token Price
30%34534599,87%29,96%









100%


99,96%






















Actual MetricsFebruary












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%1036410364100,00%10,00%3
Fixed16936,36



Instagram followers
12%4748474899,99%12,00%2
Variable73085,55



Twitter followers
6%21272130100,14%6,01%5
Fiat8920,35



LinkedIN followers
14%16401640100,02%14,00%1
Tokens223,03@36481102
YouTube subscribers
2%82982999,99%2,00%7
Total 90022



Telegram Openvino
4%83283299,98%4,00%6






Costaflores.com visitors
8%41824182100,00%8,00%4






Token sales
4%200200100,00%4,00%







Wine sales
20%10001000100,00%20,00%







Token Price
20%364364100,10%20,02%









100%


100,03%






















Actual MetricsMarch












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
6%1118211182100,00%6,00%5
Fixed8918,18



Instagram followers
4%51245124100,00%4,00%6
Variable81096,06



Twitter followers
10%23142314100,02%10,00%3
Fiat4909,87



LinkedIN followers
2%18201820100,01%2,00%7
Tokens222,89@38285104
YouTube subscribers
14%915915100,05%14,01%1
Total 90014



Telegram Openvino
12%91691699,99%12,00%2






Costaflores.com visitors
8%45914591100,00%8,00%4






Token sales
4%200200100,00%4,00%







Wine sales
20%11001100100,00%20,00%







Token Price
20%382382100,05%20,01%









100%


100,02%






















Actual MetricsApril












Channel KPI
WeightProjectedActual% successScoreRank
Compensation



Facebook followers
10%1200012000100,00%10,00%3
Fixed900,00



Instagram followers
12%55005500100,00%12,00%2
Variable88209,00



Twitter followers
6%25002500100,00%6,00%5
Fiat891,09



LinkedIN followers
14%20002000100,00%14,00%1
Tokens220,54@40088218
YouTube subscribers
2%10001000100,00%2,00%7
Total 89109



Telegram Openvino
4%10001000100,00%4,00%6






Costaflores.com visitors
8%50005000100,00%8,00%4






Token sales
30%200200100,00%30,00%







Wine sales
7%12001200100,00%7,00%







Token Price
6%400400100,00%6,00%









99%


99,00%